Thermoscan Ear Thermometer System
- Nottingham•Spirk identified key elements to provide a complete consumer experience in order to introduce the Thermoscan for retail sales.
- The successful introduction to mass–market retail led to the purchase of the product and brand equity by Gillette.
Through evaluation of end–consumer needs, value–added components are developed to provide a comprehensive in–home addition to child and family health care, while greatly expanding the market for this medical product.
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